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NCP SERVICES, the biggest employer of Civil Enforcement Officers, parking attendants and traffic attendants in the UK, is rebranding.

The company will be known as the NSL Services Group from April 21.

The new name is designed to reflect the increasingly broad range of services the company supplies.

As well as parking enforcement the company is also the UK's biggest supplier of business process services to the parking industry, and also provides a wide range of transport and related services, including bus and coach operations - notably at Heathrow airport and several public routes in west London - and services such as street design consultancy and debt recovery.

It has continued to grow rapidly in recent years and but has also broadened the range of services it offers, particularly since it split from National Car Parks two years ago.

CEO Mark Underwood commented: “Since our split from National Car Parks two years ago, we have continued using the NCP logo. As our company has grown and changed it has become clear to us - and many of our clients - that a new brand would better reflect the increasing range and complexity of services we seek to offer our clients.”

The new brand will be launched at Parkex and then rolled out across the company's nationwide operations.

Tim Cowen, Director of Communications, is in charge of the rebrand.

“The name came about quite naturally - initially as an abbreviation of our old name which started to be used by clients and our own staff.

“We held a number of brainstorms with clients and colleagues to identify a new name, and we had hundreds of suggestions. But NSL Services Group was the one that came coming back time and time again.”

The company then did some market research with clients and the public to check that the name worked. “All the indications were positive - the new brand is memorable, more accurately describes what we do, and the new design looks good.”

On April 21 the company's website will change to www.nslservices.co.uk and emails will change to firstname.secondame@ nslservices.co.uk

The rolling out of the rebrand is expected to take some months. “The kind of services we deliver cannot be held up while we rebrand, so we will be making the changes over a flexible timescale to ensure we can rebrand our operations as part of normal maintenance,” said Tim.

Notes for editors

NCP Services was created in March 2007 after its owners, 3i, sold the car parks business National Car Parks to Macquarie European Infrastructure Fund II.

The company first entered the services market in September 1999, with its first on street parking enforcement contract in the London Borough of Lewisham.

It is now the market leader, with more than 60 local authority contracts, and two national Government operations; a nationwide wheel clamping and removal of untaxed vehicles service for DVLA, and an on and off street parking management services for the Roads Services of Northern Ireland.

It runs a debt recovery business, Task Enforcement, and a consultancy business, Project Centre. Both business will retain their separate brands.