Belfast Bikes pedal their way into Titanic Quarter

The latest of three new docking stations being added to the Coca-Cola Zero Belfast Bikes public share scheme has come on line. The latest station is located in the Titanic Quarter, opposite the Belfast Metropolitan College building. It follows two docking stations which came into operation at Queen’s University earlier this month.

Officially declaring the newest station operational, Alderman Christopher Stalford, Deputy Chair of Belfast City Council’s Strategic Policy and Resources Committee, said: “We’re delighted how popular the Coca-Cola Zero Belfast Bikes scheme has become in such a short time, with more than 3,000 annual subscribers and nearly 2,000 casual subscribers since the launch at the end of April. The success of the scheme and the introduction of these new stations further re-inforces the Council’s decision, along with our partners in the Department for Regional Development, to back this initiative and make Belfast a healthier and more cycling friendly city.

“The new station is thanks to the collaboration and funding of four Titanic Quarter partners – Titanic Foundation, Belfast Harbour Commissioners, Titanic Belfast Limited and Titanic Quarter Limited. I would like to thank these organisations for working together to take the step to install two new docking stations in this key Titanic Quarter location. I am sure the station will be much welcomed by Belfast Met students and local businesses, as well as commuters and tourists visiting nearby attractions such as Titanic Belfast, Titanic’s Dock and Pump-House and the SS Nomadic. It will also compliment the docking station at the Odyssey, which is the scheme’s most popular station.”

The installation costs for this latest docking station have been met entirely by a partnership made up of the Titanic Foundation, Belfast Harbour Commissioners, Titanic Belfast Ltd and Titanic Quarter Ltd. Speaking on behalf of the four bodies, Titanic Foundation Chief Executive, Kerrie Sweeney, said: “The Coca-Cola Zero Belfast Bike scheme is an important step in connecting Titanic Quarter with the rest of Belfast. The scheme will benefit hundreds of Titanic Quarter workers, students and residents, and most important, it will ensure our unique attractions such as Titanic Belfast, SS Nomadic, Slipways and Titanic’s Dock and Pumphouse are easily accessible for visitors and local people across the city. 

“We believe the hub in Titanic Quarter will also encourage some of the million plus visitors who come to Titanic Quarter every year to explore other parts of the city, staying longer and spending more across Belfast.” 

The Coca-Cola Zero Belfast Bikes scheme has been developed by Belfast City Council in association with the Department for Regional Development. Transport Minister Michelle McIlveen said: “I congratulate everyone involved with the installation of the docking station in Titanic Quarter, the latest in the growing network of docking stations across Belfast.

“The continued development of Belfast Bikes is great news for those who are already members of the scheme and I would encourage anyone who is considering joining, and benefiting from a healthier way to travel, to sign-up today.”

Tanya O’Hara, Customer Marketing Assistant, Coca-Cola HBC Northern Ireland, who sponsor the scheme, concluded: “The Coca-Cola Zero Belfast Bikes are fast becoming one of the most successful public bike schemes in the UK with more than 100,000 journeys to date and a record high of 1,197 journeys in just one day. It is clear that the ease of accessibility of the bikes is facilitating and encouraging activity amongst the general public – something that Coca-Cola is committed to helping make happen.”

Veronica Noble, NSL’s Client Account Manager for Belfast Bikes said, “We are delighted to open another terminal, this time in the iconic Titanic quarter, and are proud to be a partner in such a well received scheme. We raced to our 100,000th rental just last month and to add further stations for more users is very exciting – the scheme has already out-performed the start of Glasgow’s – and even beat the famous Boris bikes’ in London. We would be happy to talk to other Councils in Northern Ireland about developing a scheme for their area, as the benefits for the environment and people’s health are excellent.”

ENDS

NOTE TO EDITORS:

  • The new Titanic Quarter docking station is located on Queen’s Road, opposite the front entrance to the Belfast Metropolitan College building.
  • The costs for construction of these new stations have been met by four funders – Titanic Foundation, Belfast Harbour Commissioners, Titanic Belfast Limited and Titanic Quarter Limited.
  • Belfast City Council has committed to covering the annual running costs of operating the Belfast Bikes scheme, and maintaining it over a six-year contract.
  • NSL, a leading outsource service provider, is the operating partner for the Belfast Bikes Scheme, funded by Belfast City Council and the Department for Regional Development and sponsored by Coca-Cola Zero.
  • Currently there are almost 3,200 annual subscribers who pay £20 a year, and around 2,000 casual users who pay £5 for three days use.
  • More than 2,000 users registered on the first day the bike scheme was opened on 27 April, 2015.  Once subscribed to the scheme, the first 30 minutes of every trip is free, which makes Coca-Cola Zero Belfast Bikes ideal for short journeys around the city.
  • Journeys taken on Belfast Bikes reached the 100,000 mark in just five months: a bigger scheme in Glasgow took 14 months to reach this figure.
  • The majority of journeys on Belfast Bikes occur on weekdays (Monday to Friday).  Thursday is the most popular day for Belfast Bike journeys.  The record day so far was on Thursday 2 July (the first day of Tall Ships) with 1,197 trips.
  • A breakdown of gender for users shows 57 per cent male and 43 per cent female.
  • The Odyssey/Sydenham Road station is the most popular for rentals and returns.

For further information, please contact Luke Allen, Director of Communications, 07468 701361, or Luke.Allen@nsl.co.uk

Notes to Editors:

NSL is a leading UK company specialising in the delivery and management of frontline services in complex public sector and regulated environments. Our core services include business process management; enforcement; passenger and social transport; street management and technical design services. We currently have over 70 contracts with local, regional and central government, as well as with the airport and the private sector, and have delivered contracts for high-profile government agencies, such as The Royal Parks, DVLA, Transport for London and Transport Northern Ireland.